Writing on TimAtkin.com in 2014, Robert Joseph, has this fantastic introductory line to his piece What’s the point of wine competitions?: “Wine competitions are the worst way to identify the world’s best wines.” It’s a sentiment we hear at SAWi from time to time – although far less often now than a few years ago. […]
Wine comes from a fruit tree planted in the ground and producing grapes. So, here are all the clues we are going to need to identify a wine. It can taste fruity, earthy, flowery (presumably by having planted beside a flower bed) or vegetal (if planted next to a asparagus or bell pepper patches)! I […]
SAWi's iPad Wine and Food Menu is orientated towards the hotel and restaurant's manager whom are not interested in running after the lastest 'wow factor', but truly want to offer their patrons a value adding and experiencing enriching product.
Social media initiatives claim an estimated 18% of the marketing budget at today's most successful companies. And, those 18 cents work harder than any other share of the marketing dollar. Social networks and community dynamics have fundamentally changed many of the most intrinsically understood truths of marketing communications while creating a more measurable business practice.
The wine industry at large is beset by many challenges of which but one is the ability to represent and communicate a brand to prospective consumers wherever and whenever they may find themselves in the world.